Most people think that YouTube advertising is just for big businesses and major corporations. This couldn’t be further from the truth! You can create a successful and effective advertising campaign on YouTube, regardless of your company’s size.
YouTube Advertising is a great way to promote your business. It’s the second-largest search engine in the world and has over 1 billion active users. And with YouTube ads costing less than $1 per click, it’s one of the cheapest ways to advertise on Google. However, there are many steps you need to take before you can successfully launch your advertising campaign on YouTube.
- Who should use YouTube ads?
- Why advertise on YouTube?
- How much do YouTube ads cost?
- How does YouTube ad pricing work?
- What determines YouTube ad costs?
- YouTube Ad Formats to Consider
- How to create a cost-effective YouTube ad campaign
- Need Help With Your YouTube Advertising?
Who Should Use YouTube Ads?
If you’re a business owner, course creator, entrepreneur, e-commerce brand, professional service provider, or someone who has a product or service to sell, YouTube ads are for you.
Why Advertise On YouTube?
The rise of digital video alone is a great reason why you should use YouTube ads. Video consumption is expected to account for 85% of all internet traffic by 2022. And with YouTube being the second largest search engine globally, it’s a great way to reach your target audience quickly and effectively.
Advertising on YouTube also has additional benefits over traditional advertising methods such as print or TV ads. With YouTube ads, you can reach your potential clients or customers 24/seven – All you need is a great video that connects with your target audience. If you’re serious about growing your business you should be advertising on YouTube.
How Much Do YouTube Ads Cost?
When it comes to YouTube advertising, there is no minimum amount required. As a result, you’re left with two concerns: How much should you invest in a YouTube video ad, and how much does it cost to advertise on YouTube?
The cost of a campaign is determined by the daily budget you establish for it. The majority of businesses spend more than $10 each day to run an advertising campaign on YouTube. This amount rises as companies learn more about the success of their ad campaigns.
YouTube video ads can cost anywhere from $0.07 to $0.50 per view and $0.15 to $5.00 per click. Your YouTube ad cost will vary depending on your target market, audience, demographic, quality of your video, and campaign goals.
In most situations, you’ll be charged on a cost-per-view basis. You will be charged for each time your ad is viewed. It’s critical to establish a limit on how much you want to spend on views so that you don’t go over your campaign’s budget.
How Does YouTube Ad Pricing Work?
The typical cost-per-click and cost-per-view pricing utilized by YouTube is comparable to that used by its parent company, Google. This pricing system implies that the prices you pay for YouTube advertising are dependent on user activity.
You will be charged when someone watches your entire ad or clicks on your ad, for example. The cost of views or clicks is determined by the sort of ad you produce, how carefully targeted your audience is, and what you bid.
What Determines YouTube Ad Costs?
The cost of YouTube ads is determined by a number of factors including:
- platform you select
- Your ad type
- Your bid
- Your bidding selection
- Your targeting options
For example, video views are much more expensive than banner impressions because they take up less space on the screen and require viewers’ higher level of engagement. This means that someone has to watch at least 30 seconds or half your video before being counted as an impression. In the case of banners, it only takes one pixel being in view for an impression to be registered, so things like scrolling down a page can count as multiple impressions if there’s more than one advertisement displayed.
YouTube Ad Formats To Consider
The are many different types of Youtube adsThe most common ad format is the Skippable video ad, which has become increasingly popular since its debut in 2017. While non-skippable ads may appear to be a good deal for advertisers, they are unpopular with consumers.YouTube offers a variety of ad formats. These include:
- In-stream skippable video ads – These are the ads you see before a video which a viewer can skip after 5 seconds. You pay for a TrueView in-stream ad when someone watches at least 30 seconds of your ad (unless it is shorter) in simple words.
- In-stream Non-skippable video ads – Non-skippable videos are video ads that must be watched before the main video may be viewed. YouTube is set to phase out these types of ads due to their unpopularity. The majority of non-skippable films are 15-20 seconds long.
- In-stream Bumper ads – These are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video.
- Video discovery ads – The video discovery ads, as the name suggests, are those ads that show up at the top of youtube search results when someone types in a search query. You pay for a TrueView video discovery ad when somebody clicks on your ad thumbnail.
- Display ads – these types of ads appear on the desktop platform only, to the right of the feature video, above the video suggestions list.
- Overlay ads – The ads are semi-transparent adverts that may only be seen on the desktop platform’s lower 20 percent of your video. These can be either visual or textual advertising.
- Sponsored Cards – these provide content relevant to the video, for example, products featured in the main video.